PT Problem of the Day: Who’s promoting parking, to get commuters to drive to the CBD? Southern Cross Station.

Southern Cross station selling commuter parking

This must be one of the more perverse outcomes of the privatisation of Southern Cross Station: they are advertising early-bird parking (eg aimed at CBD workers).

This ad appeared in MX (yes, the newspaper targetted at public transport users) several times last week.

Should their campaign be successful (and we have our doubts, given the web address they’ve listed doesn’t work), it would encourage people off public transport and into their cars, adding to peak hour traffic.

Is that what the operators of one of our major central city railway stations should be promoting?

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